To Share and Protect: Using Regulatory Focus Theory to Examine the Privacy Paradox of Consumers' Social Media Engagement and Online Privacy Protection Behaviors
| Autor: | Mosteller, Jill, Poddar, Amit |
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| Zdroj: | In Journal of Interactive Marketing August 2017 39:27-38 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect