Gamification and Mobile Marketing Effectiveness
| Autor: | Hofacker, Charles F., de Ruyter, Ko, Lurie, Nicholas H., Manchanda, Puneet, Donaldson, Jeff |
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| Zdroj: | In Journal of Interactive Marketing May 2016 34:25-36 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Hofacker, Charles F., de Ruyter, Ko, Lurie, Nicholas H., Manchanda, Puneet, Donaldson, Jeff |
|---|---|
| Zdroj: | In Journal of Interactive Marketing May 2016 34:25-36 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect