The Psychological Mechanism of Brand Co-creation Engagement
| Autor: | Hsieh, Sara H., Chang, Aihwa |
|---|---|
| Zdroj: | In Journal of Interactive Marketing February 2016 33:13-26 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Hsieh, Sara H., Chang, Aihwa |
|---|---|
| Zdroj: | In Journal of Interactive Marketing February 2016 33:13-26 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect