Does a Virtual Like Cause Actual Liking? How Following a Brand's Facebook Updates Enhances Brand Evaluations and Purchase Intention
| Autor: | Beukeboom, Camiel J., Kerkhof, Peter, de Vries, Metten |
|---|---|
| Zdroj: | In Journal of Interactive Marketing November 2015 32:26-36 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect