Managing Customer Acquisition Risk Using Co-operative Databases
| Autor: | Liu, Hongju, Pancras, Joseph, Houtz, Malcolm |
|---|---|
| Zdroj: | In Journal of Interactive Marketing February 2015 29:39-56 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Liu, Hongju, Pancras, Joseph, Houtz, Malcolm |
|---|---|
| Zdroj: | In Journal of Interactive Marketing February 2015 29:39-56 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect