How Online Consumer Segments Differ in Long-term Marketing Effectiveness
| Autor: | Reimer, Kerstin a, Rutz, Oliver J. b, ⁎, Pauwels, Koen c |
|---|---|
| Zdroj: | In Journal of Interactive Marketing November 2014 28(4):271-284 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Reimer, Kerstin a, Rutz, Oliver J. b, ⁎, Pauwels, Koen c |
|---|---|
| Zdroj: | In Journal of Interactive Marketing November 2014 28(4):271-284 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect