GOSIP in Cyberspace: Conceptualization and Scale Development for General Online Social Interaction Propensity
| Autor: | Blazevic, Vera, Wiertz, Caroline, Cotte, June, de Ruyter, Ko, Keeling, Debbie Isobel |
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| Zdroj: | In Journal of Interactive Marketing May 2014 28(2):87-100 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect