Consumer Power: Evolution in the Digital Age
| Autor: | Labrecque, Lauren I., vor dem Esche, Jonas, Mathwick, Charla, Novak, Thomas P., Hofacker, Charles F. |
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| Zdroj: | In Journal of Interactive Marketing November 2013 27(4):257-269 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect