Thematic Discrepancy Analysis: A Method to Gain Insights into Lurkers and Test for Non-Response Bias
| Autor: | Thompson, Scott A., Loveland, James M., Fombelle, Paul W. |
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| Zdroj: | In Journal of Interactive Marketing February 2014 28(1):55-67 |
| Databáze: | ScienceDirect |
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