Thinking or Feeling the Risk in Online Auctions: The Effects of Priming Auction Outcomes and the Dual System on Risk Perception and Amount Bid
| Autor: | Steinhart, Yael, Kamins, Michael A., Mazursky, David, Noy, Avraham |
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| Zdroj: | In Journal of Interactive Marketing February 2013 27(1):47-61 |
| Databáze: | ScienceDirect |
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