Interactivity in Brand Web Sites: Cognitive, Affective, and Behavioral Responses Explained by Consumers' Online Flow Experience
| Autor: | van Noort, Guda, Voorveld, Hilde A.M., van Reijmersdal, Eva A. |
|---|---|
| Zdroj: | In Journal of Interactive Marketing November 2012 26(4):223-234 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect