Advertising: Stimulant or Suppressant of Online Word of Mouth?
| Autor: | Feng, Jie, Papatla, Purushottam |
|---|---|
| Zdroj: | In Journal of Interactive Marketing 2011 25(2):75-84 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Feng, Jie, Papatla, Purushottam |
|---|---|
| Zdroj: | In Journal of Interactive Marketing 2011 25(2):75-84 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect