Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions
| Autor: | Varadarajan, Rajan, Srinivasan, Raji, Vadakkepatt, Gautham Gopal, Yadav, Manjit S., Pavlou, Paul A., Krishnamurthy, Sandeep, Krause, Tom |
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| Zdroj: | In Journal of Interactive Marketing 2010 24(2):96-110 |
| Databáze: | ScienceDirect |
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