Auction fever: The effect of opponents and quasi-endowment on product valuations
Autor: | Heyman, James E., Orhun, Yesim, Ariely, Dan |
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Zdroj: | In Journal of Interactive Marketing 2004 18(4):7-21 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Heyman, James E., Orhun, Yesim, Ariely, Dan |
---|---|
Zdroj: | In Journal of Interactive Marketing 2004 18(4):7-21 |
Databáze: | ScienceDirect |
Externí odkaz: |