The effects of advertising models for age-restricted products and self-concept discrepancy on advertising outcomes among young adolescents
| Autor: | Pezzuti, Todd, Pirouz, Dante, Pechmann, Cornelia |
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| Zdroj: | In Journal of Consumer Psychology July 2015 25(3):519-529 |
| Databáze: | ScienceDirect |
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