Investigating the dual-route effects of corporate branding on brand equity
| Autor: | Chang, Aihwa, Chiang, Hsu-Hsin, Han, Tzu-Shian |
|---|---|
| Zdroj: | In Asia Pacific Management Review September 2015 20(3):120-129 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Chang, Aihwa, Chiang, Hsu-Hsin, Han, Tzu-Shian |
|---|---|
| Zdroj: | In Asia Pacific Management Review September 2015 20(3):120-129 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|