Consumer behaviour under dual quality of products: Does testing reveal what consumers experience?
Autor: | Bartková, Lucia, Veselovská, Lenka |
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Zdroj: | In IIMB Management Review June 2024 36(2):171-184 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Bartková, Lucia, Veselovská, Lenka |
---|---|
Zdroj: | In IIMB Management Review June 2024 36(2):171-184 |
Databáze: | ScienceDirect |
Externí odkaz: |