Measuring brand image using a cognitive approach: Representing brands as a network in the Turkish airline industry
| Autor: | Dirsehan, Taşkın, Kurtuluş, Sema |
|---|---|
| Zdroj: | In Journal of Air Transport Management March 2018 67:85-93 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect