Metaverse consumer behavior: Investigating factors driving consumer participation in the transitory metaverse, avatar personalization, and digital fashion adoption
| Autor: | Ki, Chung-Wha (Chloe), Chong, Sze Man, Aw, Eugene Cheng-Xi, Lam, Magnum Man-Lok, Wong, Christina W.Y. |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2025 82 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect