The key opinion leader introduction and pricing strategy for live streaming e-commerce platforms considering the impact of network effects
| Autor: | Zhang, Haiyue, Sui, Ronghua, Zha, Xiaoyu |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2025 82 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect