Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance

Autor: Vhatkar, Manjunath S., Raut, Rakesh D., Gokhale, Ravindra, Kumar, Mukesh, Akarte, Milind, Ghoshal, Sudishna
Zdroj: In Journal of Retailing and Consumer Services November 2024 81
Databáze: ScienceDirect