Using machine learning to develop customer insights from user-generated content
| Autor: | Mustak, Mekhail, Hallikainen, Heli, Laukkanen, Tommi, Plé, Loïc, Hollebeek, Linda D., Aleem, Majid |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect