Customer engagement in Saudi food delivery apps through social media marketing: Examining the antecedents and consequences using PLS-SEM and NCA
| Autor: | Abbasi, Amir Zaib, Qummar, Hamza, Bashir, Shahid, Aziz, Shahab, Ting, Ding Hooi |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
| Databáze: | ScienceDirect |
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