Does outsourcing enhance consumer services and profitability of a dual-channel retailing?

Autor: Sarkar, Biswajit, Dey, Bikash Koli, Ma, Jin-Hee, Sarkar, Mitali, Guchhait, Rekha, Ahn, Young-Hyo
Zdroj: In Journal of Retailing and Consumer Services November 2024 81
Databáze: ScienceDirect