Online, offline, and buy-online-pick-up-in-store retail strategy under a dual-channel advertisement driven demand
| Autor: | Sarkar, Biswajit, Amankou, Kunomboua Anicet Cyrille, Sarkar, Mitali, Seo, Yong Won |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect