Who do you want to purchase with? The effect of naming strategy on consumer participation in online group purchase
| Autor: | Wang, Bin, Shu, Min, Liu, Yunyao, Xie, Fengyuan, Wang, Jin |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect