Capturing OTT users in an emerging market: Insights on quality of OTT service and behavioral intentions through extended technology acceptance model
| Autor: | Kim, Yanghee, Oyunbold, Bodibold, Roh, Taewoo |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2024 81 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect