How do consumers’ attitudes differ across their basic characteristics toward live-streaming commerce of green agricultural products: A preliminary exploration based on correspondence analysis, logistic regression and decision tree
Autor: | Wang, Ying, Lan, Jiahui, Pan, Jialing, Fang, Lin |
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Zdroj: | In Journal of Retailing and Consumer Services September 2024 80 |
Databáze: | ScienceDirect |
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