Predicting label brand loyalty: A comparison of two models using a partial least square-structural equation modeling

Autor: Karoui, Sedki, Behi, Azza Temessek, Fehri, Dorsaf, Belaid, Samy, Lacoeuilhe, Jérôme
Zdroj: In Journal of Retailing and Consumer Services July 2024 79
Databáze: ScienceDirect