Get inspired and pay for the goods: An investigation of customer inspiration and purchase intention in livestream shopping
Autor: | Song, Shijie, Yao, Xinlin, Zhao, Yuxiang Chris, Ba, Zhichao |
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Zdroj: | In Journal of Retailing and Consumer Services May 2024 78 |
Databáze: | ScienceDirect |
Externí odkaz: |