Avatars of influence: Understanding how virtual influencers trigger consumer engagement on online booking platforms
| Autor: | Akhtar, Naeem, Hameed, Zahid, Islam, Tahir, Pant, Manoj Kumar, Sharma, Anshuman, Rather, Raouf Ahmad, Kuzior, Aleksandra |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2024 78 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect