Traveler segmentation through Instagram Fashion Influencers. Mirror Tourist as a new segment consumer group
| Autor: | Sánchez-Amboage, Eva, Castellanos-García, Pablo, Crespo-Pereira, Verónica |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2024 78 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect