Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
| Autor: | Zhang, Yunen, Shao, Wei, Quach, Sara, Thaichon, Park, Li, Qianmin |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2024 78 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect