Rapport with a chatbot? The underlying role of anthropomorphism in socio-cognitive perceptions of rapport and e-word of mouth
| Autor: | Kayeser Fatima, Johra, Khan, Md Irfanuzzaman, Bahmannia, Somayeh, Chatrath, Sarvjeet Kaur, Dale, Naomi F., Johns, Raechel |
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| Zdroj: | In Journal of Retailing and Consumer Services March 2024 77 |
| Databáze: | ScienceDirect |
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