The betrayal puzzle: Unraveling the connection between inauthenticity, corporate wrongdoing and brand betrayal with avoidance and reparation
| Autor: | Ittefaq, Huma, Akhtar, Naeem, Siddiqi, Umar Iqbal, Islam, Tahir, Kuzior, Aleksandra |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services January 2024 76 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect