Authentic isn't always best: When inauthentic social media influencers induce positive consumer purchase intention through inspiration
| Autor: | Andonopoulos, Vasiliki, Lee, Jenny (Jiyeon), Mathies, Christine |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2023 75 |
| Databáze: | ScienceDirect |
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