Inclusive advertising featuring disability on instagram: Effect on consumer well-being, brand engagement, and purchase intention
| Autor: | Qayyum, Abdul, Jamil, Raja Ahmed, Shah, Adnan Muhammad, Lee, KangYoon |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2023 75 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect