Brand competitiveness and resilience to exogenous shock: Usage of smartphone apps during the COVID-19 pandemic
| Autor: | Katsumata, Sotaro, Nishimoto, Akihiro, Kannan, P.K. |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2023 75 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect