Do supermarkets’ emails have any value for their customers? The effect of emails’ content and interestingness on customers’ attitude and engagement
| Autor: | Rodriguez, Virginie b, Sangle-Ferriere, Marion a, ∗ |
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| Zdroj: | In Journal of Retailing and Consumer Services November 2023 75 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect