Visual complexity = hedonic? Effects of visually complex packages on consumer perceptions and evaluations of products
| Autor: | Baek, Eunsoo a, Huang, Zhihong b, Lee, Seojin Stacey c, ∗ |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services September 2023 74 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect