Drivers of eWOM engagement on social media for luxury consumers: Analysis, implications, and future research directions
| Autor: | Pangarkar, Aniruddha a, ∗, Patel, Jayesh b, Kumar, Sampath K. c |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services September 2023 74 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect