More gain, more give? The impact of brand community value on users’ value co-creation
| Autor: | Liao, Junyun, Pang, Jiecong, Dong, Xuebing |
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| Zdroj: | In Journal of Retailing and Consumer Services September 2023 74 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Liao, Junyun, Pang, Jiecong, Dong, Xuebing |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services September 2023 74 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect