Retailers, don't ignore me on social media! The importance of consumer-brand interactions in raising purchase intention - Privacy the Achilles heel
| Autor: | Gutierrez, Anabel, Punjaisri, Khanyapuss, Desai, Bhavini, Syed Alwi, Sharifah Faridah, O'Leary, Simon, Chaiyasoonthorn, Wornchanok, Chaveesuk, Singha |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2023 72 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect