The effect of customer ethnocentrism and customer participation on global brand attitude: The perspective of Chinese customer
| Autor: | Hong, EunPyo, Park, JungKun, Jaroenwanit, Pensri, Siriyota, Kampanat, Sothonvit, Arpasri |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2023 70 |
| Databáze: | ScienceDirect |
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