Drivers and impact of big data analytic adoption in the retail industry: A quantitative investigation applying structural equation modeling
| Autor: | Lutfi, Abdalwali, Alrawad, Mahmaod, Alsyouf, Adi, Almaiah, Mohammed Amin, Al-Khasawneh, Ahmad, Al-Khasawneh, Akif Lutfi, Alshira'h, Ahmad Farhan, Alshirah, Malek Hamed, Saad, Mohamed, Ibrahim, Nahla |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2023 70 |
| Databáze: | ScienceDirect |
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