Building user engagement to mhealth apps from a learning perspective: Relationships among functional, emotional and social drivers of user value
| Autor: | Santos-Vijande, María Leticia, Gómez-Rico, Mar, Molina-Collado, Arturo, Davison, Robert M. |
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| Zdroj: | In Journal of Retailing and Consumer Services May 2022 66 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect