Exploring consumer purchase intentions and behavior of buying ayurveda products using SOBC framework
| Autor: | Chakraborty, Debarun, Siddiqui, Aaliyah, Siddiqui, Mujahid, Mohmmad H Alatawi, Fatmah |
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| Zdroj: | In Journal of Retailing and Consumer Services March 2022 65 |
| Databáze: | ScienceDirect |
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