Why do consumers purchase biodegradable plastic? The impact of hedonics and environmental motivations on switching intention from synthetic to biodegradable plastic among the young consumers

Autor: Moshood, Taofeeq D., Nawanir, Gusman, Mahmud, Fatimah, Mohamad, Fazeeda, Ahmad, Mohd Hanafiah, AbdulGhani, Airin
Zdroj: In Journal of Retailing and Consumer Services January 2022 64
Databáze: ScienceDirect