Hidden price promotions: Could retailer price promotions backfire?
| Autor: | Li, Wenjing, Hardesty, David M., Craig, Adam W., Song, Lei |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2022 64 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Li, Wenjing, Hardesty, David M., Craig, Adam W., Song, Lei |
|---|---|
| Zdroj: | In Journal of Retailing and Consumer Services January 2022 64 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect