Additive omnichannel atmospheric cues: The mediating effects of cognitive and affective responses on purchase intention
| Autor: | Lazaris, Chris, Vrechopoulos, Adam, Sarantopoulos, Panagiotis, Doukidis, Georgios |
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| Zdroj: | In Journal of Retailing and Consumer Services January 2022 64 |
| Databáze: | ScienceDirect |
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